Email marketing is an integral part of modern digital marketing campaigns. For a beginner, the best email marketing tools can lay the foundation for a strong growth, engagement and long term goal. In this blog post, we’ll check out some of the best free email marketing tools for 2025, ideal for beginners starting out.
Why You Should Care About Email Marketing Tools in 2025
It’s the year 2025, and everything’s gone digital – communication is personal, data is the new gold, and automation is the norm. Building relationships, driving leads and conversions all become a challenge without a reliable email marketing tool. Email continues to be one of the top channels when it comes to ROI, and some figures suggest 42:1 for every dollar spent.
What Are Email Marketing Tools?
Quite simply email marketing tools are used to compile, manage and refine e-mail marketing campaigns. It includes everything from pre-built templates and automation, to segmentation, analytics and compliance tools. They offer a roadmap for email marketing success for newbies, even for those who are new to it!
What to Consider When Evaluating Free Email Marketing Software
To set the stage for specific platforms, first, let’s highlight which criteria qualify an email marketing tool as “good:
- User-Friendly Interface
- Drag-and-Drop Editors
- Automation Capabilities
- Responsive Templates
- Analytics & Reporting
- Subscriber Segmentation
- Integration with Other Platforms
Also, ask the prospective vendor if the platform provides landing pages, forms, A/B testing and compliance features (supports GDPR and CAN-SPAM). A free service that is comprehensive will help you as opposed to making you feel like you are drowning, as with the other tools.
1) Mailchimp
Mailchimp is also known to be one of the best email marketing services for beginners. They have an excellent free plan which includes:
- Up to 500 subscribers
- 1,000 emails per month
- Basic templates and design tools
- Email scheduling and automation
Its easy to use interface and in-depth analytics are great for beginners. Mailchimp also integrates with Shopify, WordPress, and social channels, so it’s a great all-rounder.
2) MailerLite
MailerLite is great for clean design that still lets you power through all its features. The free version includes:
- 1,000 subscribers
- 12,000 monthly emails
- Automation workflows
- Website and landing page builder
For bloggers and publishers, MailerLite is extremely cost-effective. Their automation builder is so easy that it helps even beginners to set up welcome emails, drip campaigns, and engagement sequences.
3) Brevo (formerly Sendinblue)
The Mail SMS Free AddOn allows you to send automated text messages in combination with your e-mail… Brevo is an all in one E-mail and SMS marketing platform for all your business and marketing needs. Features include:
- Unlimited contacts
- 300 emails a day (on the free plan)
- Advanced automation
- CRM integration
It comes with transactional email and live reporting as well. Perfect for small businesses and eCommerce brands that want to streamline their communication channels.
4) Moosend
Here are some more details about Moosend’s beginner-friendly email marketing tools with AI-powered personalization:
- Unlimited emails
- Up to 1,000 subscribers
- Automation and segmentation
- Real-time analytics
Cause those advanced segmentation and A/B testing in Moosend would come in handy to anyone wishing to take an even deeper dive into audience behavior. Their drag-and-drop builder is one of the more flexible as well.
5) Benchmark Email
Benchmark is all about visual email campaigns. The free plan offers:
- 500 subscribers
- Basic automation tools
- Responsive templates
Its drag-and-drop builder can be particularly useful for creative marketers. Benchmark – supports dynamic content blocks and online surveys for more interactivity and more response.
6) HubSpot Email Marketing
Email Marketing HubSpot’s free CRM not only streamlines the process of email lists, emailing customers, and ad-hoc email campaign generation, it also includes closely-integrated email marketing, sales, and customer service options:
- 2,000 emails per month
- Smart personalization
- Contact insights and tracking
HubSpot is an ideal solution for B2B marketers and agencies. It lets users monitor user behaviors and link it to sales data, providing a 360-degree view of your leads and customers.
7) Omnisend
It’s eCommerce-focused with features including:
- Email + SMS campaigns
- 250 contacts and 500 emails per month (free tier)
- Pre-built automation workflows
It allows sending cart abandonment emails, birthday greetings and custom discounts. It has an integrations with platforms such as Shopify, BigCommerce and Magento.
8) Zoho Campaigns
Zoho Campaigns integrates smoothly with the platform’s CRM, billing, and other business tools, offering a unified experience
- 2,000 emails/month
- 500 subscribers
- Email polls and A/B testing
The platform includes advanced features such as auto-responders and lead scoring, making it a smart choice for existing users of the broader Zoho suite
9) SendPulse
SendPulse is a platform that brings together all your email, SMS, and chatbot marketing needs. It includes:
- 500 subscribers
- 15,000 emails per month
- Multichannel marketing tools
The automation 360 option by SendPulse ensures that intricate chains can be created, weaving in both email, SMS, and web push notifications into one unified journey.
10) Mailjet
Mailjet is recognized for its team-friendly email editing and collaboration tools. Key aspects:
- 6,000 emails/month
- 200 emails/day limit
- Real-time collaboration
It’s perfect for marketing teams who want to co-create and review campaigns in real-time. Strong analytics and deliverability tools are also available from Mailjet.
11) ConvertKit (Free Creator Plan)
ConvertKit is popular among Creators, Bloggers, and SMB owners. It offers:
- Unlimited landing pages and forms
- Up to 1,000 subscribers
- Email broadcasts and sequences
The visual automation builder is fantastic for seeing the big picture of a subscriber journey. It even allows for tagging and segmentation on its free plan.
How to Build Your Email List for Free
No matter how powerful your email marketing software is, your email marketing strategy will fail if its success is based on a foundation of mistaken, unworthy or missing contacts. The following easy and free ways will help you to build an email list in 2025:
- Give a Lead Magnet – A free checklist or ebook.
- Employ Exit-Intent Popups – Catch their attention before they go.
- Place Sign-Up Forms in High-Traffic Areas – Such as, your blog’s sidebar and home pages.
- Leverage Social Media CTAs – Accompany your CTA with a link to your opt-in forms.
- Host Giveaways – Trade entries for emails.
- Work with Influencers – You can do a bunch of collaborations to get noticed.
- Use and Reuse – Connect Through YouTube Descriptions and Podcast Show Notes Use opt-in links!
- Make it Mobile Friendly – Short forms and lite pages.
- Use QR Codes for Events – Lead capture offline, sync online.
Pro Tips for Beginners on How to Use Email Marketing Tools
- Keep It Simple – Start with non-automatable bulletins then you can begin to automate.
- Test Your Subject Lines – A/B testing is great to discover what works.
- Employ Personalization – Send content to users by their name.
- Time Wisely – Experiment with the time you send out your emails to test against your audience.
- Track KPIs – Compare open rates, CTR, bounce rates, and unsubscribes.
- Keep It Clean – Clean your email list frequently to increase deliverability.
Avoid These Common Mistakes
- Buying email lists (spam risk)
- Sending without personalization
- Ignoring mobile optimization
- Not testing subject lines
- Forgetting to include CTAs
- Over-emailing or under-emailing your list
- Not segmenting your subscribers properly
With the correct email marketing tools, you can safeguard against these blunders using out-of-the-box functionalities.
Conclusion: Getting Started with Email Marketing Today
Selecting the top email marketing tools is your first step to forming strong relationships with your customers. In 2025, now that there are so many free, feature-rich options, there’s really no reason not to start.
👉 Take Action: Choose one of the tools above, get your first campaign up, and start building your list today!
Hit me with a DM if you want personalized recommendations along your lane.